tech advances for a rural gain

McDonald Real Estate have been selling farms in Taranaki for longer than anyone can remember. Staying abreast of technology is crucial to them staying number one in the field. 

Using up to date technology when selling your farm is just as important as the "on farm" technology used. The Rural Team use a multitude of different technological advances to not only aid the marketing process but to also protect both vendors and purchasers.

When it comes to marketing there are countless new tools available. The most exciting is the evolution of drone technology. The McDonald Real Estate Rural team are able to utilise drones to photograph and video an entire farm, providing an extremely valuable impression of the property and allowing purchasers to better understand the layout and grazing systems in place.

Linked in with this is the company’s use of social media and digital media avenues that provide not only local coverage, but national and international exposure for local farms.

Once a farm sale has been successfully negotiated, technology still plays a part. They now have the ability to monitor agreement conditions, a prime example is the fertiliser application which can now be applied with GPS mapping and a detailed report easily made available to the purchaser.

If you ask Rural Sales Manager Brent Dodunski, he’ll tell you that their greatest technological asset is the company’s website, eieio.co.nz. The site has resources freely available to any purchaser, such as important compliance documents, or their informative and accurate marketing brochures. “This allows the purchaser’s advisors, no matter where they are in the world, to access all of the information required to assist their clients in making an informed decision.”

www.eieio.co.nz